This mock brand project reimagines ephemera—short-lived printed items rooted in the Greek word “ephemeros,” meaning “lasting only a day”—as lasting expressions of identity for Hermès. Drawing from the brand’s history, the work explores how small collectibles like packaging and keepsakes can reflect cultural moments and consumer behavior.

By combining the novelty of ephemera with distinct design eras, the project applies period-specific typography, visual elements, and compositions to reinterpret Hermès’ legacy. The sticker series, in particular, functions not only as an ephemeral item but also as a nod to Jane Birkin, whose use of stickers on her handbag reflected her political activism—similarly, these designs communicate broader messages while informing viewers about historical design movements.