Boots and Blocks is a mock branding project that blends the modern design language of furniture company Herman Miller with the atmosphere of a country music festival in Palm Springs. The project explores the idea of reimagining Herman Miller as a concert venue, incorporating cross-branded logos, patterns, and social media promotional materials. By using AI tools, I expanded my work beyond 2D illustration into hyper-realistic mockups, allowing me to visualize an immersive and interactive concert experience.

This is a mock student project developed for a university course. All branding is used for conceptual and educational purposes only and is not affiliated with or endorsed by Herman Miller.